People occasionally ask how I produce voiceover demos, so here’s a simplified look at my workflow: First, I gather all of my production materials—music beds, sound effects, and any special vocal effects I plan to use. Having everything organized upfront makes the entire process smoother and more creative. Next, I clean up the voice track. That means removing mouth clicks, unwanted noises, and taming any excessive low-end buildup. A high-pass filter is often my best friend during this stage....

Recently, a study was conducted on the top 15 most effective voiceover demos. This was based on a survey of around 100 talent agencies, production companies, and ad agencies. I remember starting back in 1989, when everyone had a commercial and narration demo on cassette! I had commercials on side A and industrial narrations on side B. I still use it to market myself today. Kidding! But it does make for a nice vintage decoration in my studio. Without further delay, here are the top 15 most...

Below are four short scripts (15 seconds or less), each with a different read style—and how to break them down the right way. 1. Conversational / Real Person Read Script: “Ever notice how your coffee gets cold the second you sit down? Yeah… we did too. That’s why Ember keeps your drink at the perfect temperature, from first sip to last.” How to Break It Down: Who are you talking to? A friend. Not an audience. One person. What’s the tone? Relatable, casual, slightly amused. Key shift: The turn...