So, you've just completed your voiceover training and you have your professional demos! Now, it's time to start marketing to prospective clients. When first beginning your search, it can be daunting to know how to approach potential clients. You need to craft an email that will grab their attention and be persuasive enough for them to want to learn more about you. There is an art and science behind creating the perfect marketing email that will build rapport and set up a consultation with the client. Here is a guide on how to effectively reach out to new clients...
Before you write your email, it’s important that you take the time to research the prospective client. Find something interesting about their business or something cool on their website and mention it in your email. For example; “I was impressed by [insert cool feature] on your website!” This shows that you took the time to research them and it helps establish rapport with them.
When crafting the body of your email, keep it short—no longer than two brief paragraphs—and make sure that it is more about them than you. Focus on why they should choose you over anyone else and highlight any special skills or experiences that make you unique from other voice actors. Don’t make the entire email a sales pitch as this can come off as pushy and may put them off from responding back.
Finally, end with a question or call-to-action so that they feel compelled to respond back. It could be something like “Are you open for a brief phone call this Thursday around 1pm?” This gives them a clear goal of what they should do next if they are interested in learning more about you or setting up an initial consultation meeting. Remember, the objective of the email is to get to the next step, which would be a live consultation!
Crafting effective marketing emails can be tricky but with some practice, anyone can master it! As new voice actors looking for clients, remember these key components when crafting your marketing emails; keep them short and focused on the client rather than yourself; find something interesting about their business or website; don’t make the entire email a sales pitch; end with a question or call-to-action so that they feel compelled to respond back if interested in learning more about you or setting up an initial consultation meeting. These tools should really boost your response rate. Good luck!