Do you think a four-star restaurant chef panicked over the new McDonald’s value menu? Can you picture them in the kitchen sweating bullets, worrying about loyal customers abandoning their Filet Mignon for McDonald’s Filet-O-Fish? Of course not! The odds of something like this happening are ridiculously low. But why is that the case?
The bottom line is that a four-star restaurant chef knows that fast food is nowhere near their radar. They might not have any $5 value menus or Buy One-Get One Free coupons for their menu items, but they know they don’t need them either. The quality of their food and customer service speaks for itself. Customers looking for that quality realize they will have to pay a lot more for it than in a McDonald’s drive-thru.