
One of the biggest misconceptions in the voiceover industry is that you need a talent agent to book work. This is not the case at all. While agency representation is beneficial when it comes to booking relatively large regional and national commercials, there is plenty of work available by marketing directly to VO buyers. Even in animation! Natalie Hitzel, a professional voice actor and good friend of ours, has voiced many video game and animation characters just by hustling and marketing directly to video game and animation companies.
For the past 15 years, 75% of my annual income has come from direct marketing