In short, yes! Voiceover demos are your calling card and a must for not only your website but if you want to be considered for talent agency and production rosters. The demos are samplings of your vocal range and delivery. They give clients a chance to hear what you can do behind the mic. Variety and professionalism are key! In the end, a demo should sound like a sampling of commercials you would hear on radio or television. You will need to get one or more demos professionally produced. This should always occur at the end of a training program when you and your coach decide you're ready!
It may be tempting to put together your own demo. We strongly discourage you from doing so. Talent agents and Production Directors are adamant about talents getting demos professionally produced before submitting. This has been a strict protocol for many decades. You may only get one chance to make a good impression in the voiceover business. This is why it's vital to do ev