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UVT Blog

A Political Megaphone Could Harm Your Business

While it's hard to resist the urge to take your political megaphone out on social media, be careful that you're not becoming a propaganda artist. Believe it or not, prospective clients check our social media sites to learn more about us.

I used to get pretty mouthy on social media with my politics until it rubbed a particular client the wrong way. Having a political opinion isn't worth losing business. I can understand being passionate about certain subjects and causes. I tend to voice my thoughts occasionally, but I try to keep things in moderation. If your Facebook page is littered with political propaganda, a client may look elsewhere for voiceover help.

Facebook can be a lot of fun, but it's also set up to trigger people. For example, if you comment on a news media post regarding something you're disgusted with, guess what you see in the news feed for the rest of the day? Propaganda that you disagree with. FB wants you to get worked up! It's the sad truth. Don't fall into the trap of sparring with strangers on these kinds of posts on FB. It's a waste of your time and energy. I've been there and had to pull myself away many times. It becomes an addiction.

Get in the habit of working from your voiceover business page. Post fun articles and links to projects you're working on. Keep your followers engaged. This will keep you out of the public news feed. I'm not saying you shouldn't spend any time on it, but I speak from experience. It can be a trap and the next thing you know, you've spent three hours going back and forth with people on several posts. Instead, you could have used this time to work on your voiceover business.

Social media can be a lot of fun. Pictures, jokes, music, videos. It can be a great creative outlet but use caution regarding politics. For me, I'll never stop having an opinion, but I try to do things in moderation so that if a client checks my social media account, they're not running into someone posting propaganda all day long. I don't care which side of the political aisle you sit on. It's never a good look when your page is saturated with political memes, gifs and articles. Be careful out there. Your next client could be watching.


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